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Insights
Ideas for the work ahead.
Essays in this section are sample editorial, written so the reading layout can be reviewed. They will be replaced by JMC perspectives.
Creative · 1 min read · Sample
The Power of Visual Storytelling for African Brands
A sample essay on why pictures and film carry a brand further when they are specific about people and place.
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Branding · 1 min read · Sample
Building a Brand That Lasts
A sample essay on identity systems that survive a change of campaign, team and format.
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Digital · 1 min read · Sample
Why a Great Website Still Matters
A sample essay on websites as the durable home of a story, after the feed has moved on.
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Industry · 1 min read · Sample
The Future of Live Experiences in Africa
A sample essay on live gatherings that must work in the room and in the recording.
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Technology · 1 min read · Sample
Media Technology in Service of the Story
A sample essay on using tools without letting the tool become the subject.
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